Reidel immigrated to the US from [[Serbia]] when she was a child. Both she and her husband are former models who each earned a degree in marketing from [[Arizona State University]].{{cite web |last=[[Nikki Ogunnaike|Ogunnaike, Nikki]] |date=16 October 2013 |title=Rebecca Minkoff and Other Fashion Designers Reveal Their Favorite Halloween Costumes Ever! |url=https://www.glamour.com/story/designers-reveal-their-most-fa |access-date=8 August 2018 |website=Glamour.com}}

Reidel immigrated to the US from [[Serbia]] when she was a child. Both she and her husband are former models who each earned a degree in marketing from [[Arizona State University]].{{cite web |last=[[Nikki Ogunnaike|Ogunnaike, Nikki]] |date=16 October 2013 |title=Rebecca Minkoff and Other Fashion Designers Reveal Their Favorite Halloween Costumes Ever! |url=https://www.glamour.com/story/designers-reveal-their-most-fa |access-date=8 August 2018 |website=Glamour.com}}

== Gorjana (company) ==

== gorjana (company) ==

Reidel and her husband launched the jewelry brand ''gorjana'' in 2004.{{Cite news|title=Meet The Husband-and-Wife Duo Behind Jewelry Brand gorjana|url=https://www.malibumag.com/new-blog/meet-the-husband-and-wife-duo-behind-jewelry-brand-gorjana-njfd9|access-date=2020-07-07|website=Malibu Magazine|language=en-US}}

Reidel and her husband launched the jewelry brand ''gorjana'' in 2004.{{Cite news|title=Meet The Husband-and-Wife Duo Behind Jewelry Brand gorjana|url=https://www.malibumag.com/new-blog/meet-the-husband-and-wife-duo-behind-jewelry-brand-gorjana-njfd9|access-date=2020-07-07|website=Malibu Magazine|language=en-US}}

In 2016, the Reidels opened their first jewelry brand store in [[Laguna Beach]],{{cite web|url=http://www.orangecoast.com/hot-shops/gorjana-opens-doors-flagship-jewelry-boutique/|title=Gorjana Opens the Doors to Their Flagship Jewelry Boutique|date=2 January 2017|website=Orangecoast.com|access-date=8 August 2018}} followed by a second store in [[Venice, Los Angeles|Venice Beach]]. The 2018 opening of another store in the [[West Village]] was their first in [[New York City]].{{cite web|url=http://wwd.com/fashion-news/fashion-scoops/gorjana-opens-nolita-store-1202575672/|title=Gorjana Continues Store Growth Push in NoLIta|first=Kari|last=Hamanaka|date=20 February 2018|website=Wwd.com|access-date=8 August 2018}}{{cite web|url=https://www.forbes.com/sites/forbesstylefile/2015/05/14/designer-spotlight-gorjana-captures-the-laws-of-layering-jewelry/#267f13646234|title=Designer Spotlight: Gorjana Captures The 'Laws Of Layering' Jewelry|first=Kristina|last=Moore|website=Forbes|access-date=8 August 2018}} In August 2019 they opened a store in [[Malibu, California|Malibu]].{{Cite web|title=Gorjana Celebrates Grand Opening of Malibu Store|url=http://mlangeleno.com/Gorjana-Celebrates-Grand-Opening-of-Malibu-Store|access-date=2020-07-07|website=mlangeleno.com|language=en}}

In 2016, the Reidels opened their first jewelry brand store in [[Laguna Beach]],{{cite web|url=http://www.orangecoast.com/hot-shops/gorjana-opens-doors-flagship-jewelry-boutique/|title=Gorjana Opens the Doors to Their Flagship Jewelry Boutique|date=2 January 2017|website=Orangecoast.com|access-date=8 August 2018}} followed by a second store in [[Venice, Los Angeles|Venice Beach]]. The 2018 opening of another store in the [[West Village]] was their first in [[New York City]].{{cite web|url=http://wwd.com/fashion-news/fashion-scoops/gorjana-opens-nolita-store-1202575672/|title=Gorjana Continues Store Growth Push in NoLIta|first=Kari|last=Hamanaka|date=20 February 2018|website=Wwd.com|access-date=8 August 2018}}{{cite web|url=https://www.forbes.com/sites/forbesstylefile/2015/05/14/designer-spotlight-gorjana-captures-the-laws-of-layering-jewelry/#267f13646234|title=Designer Spotlight: Gorjana Captures The 'Laws Of Layering' Jewelry|first=Kristina|last=Moore|website=Forbes|access-date=8 August 2018}} In August 2019 they opened a store in [[Malibu, California|Malibu]].{{Cite web|title=Gorjana Celebrates Grand Opening of Malibu Store|url=http://mlangeleno.com/Gorjana-Celebrates-Grand-Opening-of-Malibu-Store|access-date=2020-07-07|website=mlangeleno.com|language=en}}

The couple and the company have since opened more than 40 stores on both coasts, with plans for an aggressive retail expansion. Today the multi-million-dollar company has over 100 employees and more than 1,000 retailers worldwide.

The couple and the company have since opened more than 120 stores on both coasts, with plans for an aggressive retail expansion. Today the multi-million-dollar company has over 100 employees and more than 1,000 retailers worldwide.

== Style ==

== Style ==